Someone once said to me ‘start a music blog and help feed a starving musician’ or something. They were probably joking. But it is a way of saying that those of us who are still excited by music, and who still value the creativity of people driven to make and release ‘unpopular Pop music’ need to do something to help other music lovers find it. Telling people ‘you have to listen to this’ is what I’ve been doing most of my life. Let’s all liberate ‘Pop’ music from the artificial formula created by anonymous ‘taste-makers’ in large corporate record labels driven by the desire to maximise shareholder profits at the expense of listener experiences and supported by the narrow conventions of mainstream media who dictate and prescribe the limits of what you are informed about and what you listen to. Liberated pop is subversive Pop. facebook.com/fishriderrecords @FishriderNZ

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